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Kroolo CRM · Pipeline

A visual sales pipeline you can move forward.

Drag deals across stages on a visual board, forecast by stage and spot at-risk revenue early. Managers coach from one live view instead of weekly spreadsheets.

Sales pipeline · FY26 Q4Team ▾✦ Flag at-risk deals
Discovery$49k
Brightwave · pilot
$18.2k3d
Fernhill · analytics
$30.8k6d
Proposal$116k
Orbit Labs · rollout
$84kToday
Northfield · new logo
$31.9k2d
Negotiation$46k
Helio Foods · expansion
$46.5kAt risk
Closed won$122k
Cedar Health · renewal
$122kWon
Many
pipelines, one view
Weighted
forecast by stage
Live
at-risk flags
Drag
and drop stages
Why Pipeline

A pipeline you can act on, not just read.

Drag and drop board
Move deals between stages and the value, probability and history update with them.
Funnel, last quarter
Leads1,240
Qualified570
Proposal298
Won94
Stage totals and forecast
See value and weighted forecast per stage, team and period.
Open tasks by ownerThis year
Ann
Clive
Kate
Ravi
At-risk flags
Deals with slipping dates, no contact or low engagement are highlighted.
GR1Auth context enforcedCritical
GR2Source citation requiredHigh
GR3PII masked in outputMedium
Team and rep views
Filter by team, territory or owner for one-to-one coaching.
Pipeline created, by monthThis year
Aug
Sep
Oct
Nov
Close-date planning
Switch to a calendar or timeline of expected closes for the quarter.
Draft PRD for feature XDone
Assign new bugs to triageDone
Weekly status digestRunning
AI pipeline review
Ask for a summary of what changed, what is stuck and what to do next.
Revenue by regionThis year
EMEA
APAC
AMER
LATAM
Board

A board that matches how you sell.

Build stages for new business, renewals or partners. Drag a deal forward and its value, probability and history update with it.

Separate pipelines for each motion
Entry and exit rules for each stage
Card fields you choose
Switch between board, list and calendar
Stage conversion · last 90 days
Discovery to Proposal62%
Proposal to Negotiation48%
Negotiation to Won71%
Q4 forecast
Commit$610k
Best case$780k
Open pipeline$1.42M
Target$710k
Forecast

A forecast you can defend.

See commit, best case and weighted pipeline by team and period, and what changed since the last review.

Commit, best case and pipeline views
Roll-up by team, region or rep
Week-over-week change tracking
Targets and gap to goal
Coaching

Pipeline reviews in minutes.

Open one view that shows what moved, what stalled and where to help. Leave comments right on the deal.

Changes since last review
Stalled and at-risk deal lists
Rep-by-rep coverage against target
Comments and tasks on any deal
Review · this week
Moved forward5 deals · $142kGood
Stalled over 14 days3 deals · $97kAct
Slipped close date2 deals · $64kWatch
New this week7 deals · $210kNew
Kroolo AI

Pipeline reviews, prepared for you.

Ask for a summary of the pipeline and get what changed, what is stuck and what to do next.

Weekly pipeline summary for each team
Finds coverage gaps against target
Suggests deals to prioritise
What changed in the pipeline this week?
Pipeline is up $210k with 7 new deals. 3 deals ($97k) have stalled for over 14 days, led by Helio Foods. Commit is at 86% of target. Suggested focus: Orbit Labs and Cedar Health.
Share with teamCreate tasksOpen review
Built for the whole team

One system, every role.

Sales rep
See your whole number at a glance.
Your deals by stage, what to move today and how you track against quota.
Pipeline
$1.42M
+18%
Win rate
31%
+4 pts
Sales leader
Forecast with confidence.
Roll up the team, compare commit with target and see risk before the call with the CEO.
Forecast vs. commitQ4
RevOps
Keep stages and rules honest.
Define stage criteria once and report on conversion and velocity without exports.
Funnel, last quarter
Leads1,240
Qualified570
Proposal298
Won94
Why teams switch

Less admin, more selling.

Spreadsheets and slidesPipeline
Stage updatesTyped in manuallyDrag and drop
ForecastRebuilt every weekLive from the deals
RiskFound in reviewFlagged as it happens
HistoryOverwrittenEvery change recorded
How it works

Three steps, no spreadsheets.

1
Build the board
Create stages that match your sales process.
Open tasks by ownerThis year
Ann
Clive
Kate
Ravi
2
Work the deals
Drag deals forward and log activity as you go.
NameValue
Meridian Health$212,750Won
Northgate Corp$25,006Lost
Crestline Foods$76,963Won
3
Review and forecast
Run pipeline reviews from live data and commit your number.
Forecast vs. commitQ4

FAQs on Pipeline

Can I have more than one pipeline?
Yes. Run separate pipelines for new business, renewals and partners, each with its own stages.
Can managers see the whole team?
Yes. Roll up by team or territory and drill down to any deal.
How is the forecast calculated?
Each deal is weighted by its win chance and stage, and you can set commit and best-case views.
Can I export the pipeline?
Yes. Export any view to CSV or share a live link inside your workspace.
Can I require fields to move a stage?
Yes. Add required fields and checklists as exit criteria for each stage.
Can I see past snapshots?
Yes. Compare the pipeline today against any earlier week or quarter.

Sell with Kroolo CRM.

See it on your own pipeline in a demo.

Book a demoExplore Kroolo CRM