Kroolo CRM · Leads
Lead capture and scoring: know which lead to call first.
Pull leads from forms, email, events and imports into one list. AI scores each one, removes duplicates and routes it to the right owner in seconds.
Why Leads
Fewer leads lost, more conversations started.
Capture from anywhere
Web forms, email, events, imports and the API all land in one lead list.
AI lead scoring
Every lead gets a score based on fit and engagement, so reps start with the best ones.
Instant routing
Assign by territory, team size or round robin the moment a lead arrives.
Duplicate and merge control
Matching records are flagged and merged before they confuse the team.
Email and calendar sync
Replies and meetings are logged to the lead without any manual entry.
Follow-up automation
Sequences, reminders and tasks start themselves when a lead changes status.
Capture
Every channel feeds one lead list.
Stop copying leads from forms and inboxes. Everything lands in Kroolo with the source, campaign and context attached.
Web forms and embeddable widgets
Email and calendar capture
CSV, API and event imports
Partner and referral intake
Prioritise
Know why a lead is hot.
AI scores every lead on fit and engagement and explains the score, so reps trust it and managers can tune it.
Fit score from company, role and size
Engagement from visits, replies and meetings
Adjustable weights per team
A plain-language reason behind each score
Respond
Route and follow up in seconds.
The right owner is assigned the moment a lead arrives, and the first follow-up starts itself.
Round robin, territory and custom rules
Response-time targets with alerts
Email sequences and call tasks
Hand-off to opportunities in one click
Kroolo AI
Ask who to call, get the answer.
Kroolo AI reads the activity on every lead and tells reps where to spend the next hour.
Ranks the call list each morning
Drafts a first email from the lead’s context
Flags leads that went quiet
Which leads should I call today?
Five leads need a call. Maya Chen (Orbit Labs) viewed pricing twice and asked for a demo yesterday. Amara Diallo (Cedar Health) was referred by a partner and has not been contacted.
Call listDraft emailsSnooze quiet leads
Built for the whole team
One system, every role.
Sales rep
Start the day with a ranked call list.
See the hottest leads, the reason they are hot and the next best action, all in one view.
Sales manager
Watch response times and fix gaps.
Track time to first touch by rep and source, and rebalance routing when load shifts.
RevOps
Keep data clean with rules, not projects.
Duplicate detection, required fields and enrichment run on entry, so lists stay usable.
Why teams switch
Less admin, more selling.
How it works
Three steps, no spreadsheets.
1
Capture
Leads arrive from every channel and are enriched on the way in.
2
Score and route
AI ranks each lead and assigns it to the right owner.
3
Convert
Qualified leads become contacts, accounts and opportunities in one click.
FAQs on Leads
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