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Kroolo CRM · Opportunities

Opportunity management, with the full picture of every deal.

Track value, stage, stakeholders and next steps for every opportunity. AI keeps notes and risks up to date so nothing slips before the close date.

Opportunities · $302,600 openStage ▾Close date ▾+ New opportunity
OpportunityValueStageWin chanceCloseOwner
Orbit Labs · platform rollout$84,000Proposal
65%
Nov 28Priya S.
Helio Foods · expansion$46,500Negotiation
80%
Nov 14Alex R.
Brightwave · pilot$18,200Discovery
30%
Dec 19Priya S.
Cedar Health · renewal$122,000Contract
92%
Nov 07Sam K.
Northfield · new logo$31,900Proposal
55%
Jan 16Alex R.
1 page
per deal, with every touch
Live
win-chance estimate
Auto
notes from calls and email
0
deals without a next step
Why Opportunities

Know where every deal really stands.

One record per deal
Value, stage, contacts, files, quotes and activity sit together on one page.
NameValue
Acme IndustriesAnn HoActive
Paragon LabsClive BakerReview
Pioneer DynamicsKate WilsonActive
Win-chance insight
AI estimates the chance to close from activity, stage age and deal size.
Pipeline
$1.42M
+18%
Win rate
31%
+4 pts
Buying committee map
See who is involved, their role and when you last spoke with them.
Buying committee · 3 people
AHAnn Ho · CFODecision maker2d ago
KWKate Wilson · Head of ITInfluencer1w ago
CBClive Baker · ProcurementBlocker3w ago
Next-step reminders
Every opportunity has a next action, and stalled deals are flagged automatically.
This weekScheduled
Mon
Tue
Digest
Wed
Thu
Report
Fri
Meeting notes to updates
Call summaries become notes, tasks and field updates without retyping.
Show payments by supplier class
Kroolo AI
Median payment is 41 days; 3 suppliers are late.
Connected to the work
Link an opportunity to the Kroolo project that delivers it once it is won.
Connected sources5 live
Synced 2 min ago
One record

Everything about the deal in one place.

Value, stage, contacts, files, quotes and conversations live on a single page, so no one has to ask for an update.

Activity timeline across email, calls and meetings
Files, quotes and notes attached to the deal
Custom fields for your sales process
Linked to the project that delivers it
Orbit Labs · platform rollout
Value$84,000
StageMoved from Discovery 9 days agoProposal
Expected closeNov 28
Next stepSend security questionnaireThu
OwnerPriya S.
Buying committee
Maya ChenHead of Operations · last spoke 2d agoChampion
Rohan MehtaCFO · last spoke 19d agoEconomic buyer
Lena FischerIT security · last spoke 6d agoEvaluator
Tom ReyesProcurement · not contactedAdd contact
People

Map the buying committee.

See who is involved, what they care about and when you last spoke. Single-threaded deals are flagged early.

Roles: champion, economic buyer, blocker
Last-touch date for each contact
Relationship strength at a glance
Suggested contacts to add
Risk

Catch risk before the quarter does.

Kroolo watches every open deal and tells you what is slipping, with the reason and a suggested fix.

Stalled-deal and no-next-step alerts
Close-date slippage tracking
Competitor and pricing mentions from calls
Manager view of deals needing help
Deals needing attention
Helio Foods · expansionNo contact in 12 daysAt risk
Northfield · new logoClose date moved twiceWatch
Brightwave · pilotNo next step setAdd step
Cedar Health · renewalOn track, contract outHealthy
Kroolo AI

Summaries that write themselves.

Kroolo AI turns calls and emails into notes, risks and next steps, and updates the deal for you.

Summarises any deal in seconds
Updates fields and tasks from call notes
Suggests the next best action
Summarise Helio Foods and what is blocking it.
Helio Foods · $46.5k expansion. Legal approved terms on Oct 24. The blocker is a missing security questionnaire, requested by their IT lead. No reply for 12 days. Suggested: send it today and offer a 20 minute walkthrough.
Create taskDraft emailAdd to review
Built for the whole team

One system, every role.

Sales rep
Spend time selling, not updating.
Notes, fields and tasks fill themselves from calls and email, and every deal shows its next step.
Open tasks by ownerThis year
Ann
Clive
Kate
Ravi
Sales manager
Coach on the deals that matter.
Open any deal, see the history and risk, and leave guidance right on the record.
NameValue
Meridian Health$212,750Won
Northgate Corp$25,006Lost
Crestline Foods$76,963Won
Customer success
Pick up where sales left off.
Won deals hand over contacts, scope and promises, so onboarding starts informed.
Review Q3 launch planDone
Sign off budgetIn review
Brief the design teamTo do
Why teams switch

Less admin, more selling.

Notes and spreadsheetsOpportunities
Deal historyScattered across toolsOne timeline
Next stepsLost in notesRequired and tracked
RiskFound at the reviewFlagged as it happens
Hand-offA long emailProject created with context
How it works

Three steps, no spreadsheets.

1
Create
Convert a lead or add a deal with value, contacts and a close date.
NameValue
Meridian Health$212,750Won
Northgate Corp$25,006Lost
Crestline Foods$76,963Won
2
Progress
Move stages, attach quotes and log every touch in one timeline.
Funnel, last quarter
Leads1,240
Qualified570
Proposal298
Won94
3
Close and hand off
Mark it won and kick off onboarding as a Kroolo project.
Collect vendor quotesDone
Approve contract termsWaiting
Send to legalTo do

FAQs on Opportunities

Can I customise deal stages?
Yes. Set your own stages, required fields and exit criteria for each sales process.
How are win chances calculated?
AI combines stage, deal age, engagement and past outcomes. You can override any value.
Can I link an opportunity to a project?
Yes. When a deal is won, create a Kroolo Work project with the scope and contacts already filled in.
Do I get alerts for stalled deals?
Yes. Deals with no activity or no next step are flagged to the owner and manager.
Can I track competitors?
Yes. Add competitors to a deal and see them in reports on win and loss reasons.
Can several people own a deal?
Yes. Add collaborators and split credit with the rules your team uses.

Sell with Kroolo CRM.

See it on your own pipeline in a demo.

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