Goals and OKRs, tied to the work.

Write objectives, break them into key results and sub-goals, and follow progress on every goal from one dashboard. Kroolo AI drafts the structure from a short description, so planning starts from a draft instead of a blank page.

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Goals

Tile viewList viewActive ▾+ Create goal

Grow self-serve revenueAR

Team goal · SalesIn ProgressHigh

62%

Improve trial conversionMB

GrowthIn ProgressMedium

48%

Launch annual billingLF

ProductNot StartedMedium

Ship the mobile betaPN

Team goal · ProductIn ProgressHigh

35%

Key results

Grow self-serve revenue

Trial-to-paid conversion15.5%

Start 12%Target 18%

Monthly self-serve revenue$52K

Start $40KTarget $60K

Checkout drop-off31%

Start 38%Target 25%

+ Add key results

What you can track

Every kind of goal, one place.

Goals sit in the same workspace as your projects, docs and reports, so strategy never lives in a separate file.

Company objectives

The outcomes the business is aiming for this quarter or this year.

Team goals

Switch on Team Goal and assign it to one team or several.

Personal goals

Every goal starts as personal, for your own growth and focus.

Sales targets

Turn a revenue number into key results you can measure.

Marketing campaigns

Give each campaign an objective, an owner and a finish date.

Project milestones

Track milestones with a clear objective, dates and progress.

Key results

Measure what moves the goal.

Give each key result a measurement with an initial, current and target value. The progress bar fills in as the current value changes, and you mark a key result complete when it is hit.

Initial, current and target values on every key result

Members, start dates and completion dates per key result

Rename, edit or delete key results in place

Grow self-serve revenue / Key result

Trial-to-paid conversion✓ Mark as completed

Measurement

Percentage

Initial value

12%

Current value

15.5%

Target value

18%

Progress58%

Start date

Oct 1

Completion date

Dec 31

MembersARMB

+ Add members

Description: trials started this quarter that convert to a paid plan.

Expand into two new markets

Team goal · Leadership · 3 sub-goals

45%

Localise the product for Germany

ProductHigh

70%

Hire a regional sales lead

SalesMedium

40%

Shortlist channel partners

PartnershipsLow

25%

+ Add sub-goal

Sub-goals

Big goals, split into parts people own.

Add sub-goals under any goal. Each one sits indented under its parent with its own key results, owner, priority and progress, and it can belong to a different team.

Sub-goals shown indented under the parent goal

Their own key results, owner and priority

Assign a goal to one team or to several

Tile and list views

Two ways to scan every goal.

Tile view shows each goal as a card with its key results beside it. List view lines every goal up with progress, team and status for a quick read before the weekly review. For a roll-up across projects, pair goals with portfolios.

Star the goals you check most often

Filter by status or team, or search by name

Archive finished goals and restore them later

Tile viewList viewStatus: All ▾Team: All ▾Search goals

GoalTeamStatusProgress

★ Grow self-serve revenueSalesIn Progress

62%

Ship the mobile betaProductIn Progress

35%

Expand into two new marketsLeadershipIn Progress

45%

Halve the support backlogSupportCompleted

100%

Publish the security whitepaperMarketingNot Started

Collaboration

Talk it through on the goal.

Leave comments with formatting, files and images. @mention people, teams, channels, docs, projects or tasks, and record a voice note when a written update is not enough.

Bold, italic, lists, files and images in comments

@mentions for people, teams and work items

Voice notes, emojis and GIFs

Comments · 3Grow self-serve revenue

Marco Bianchi 2h
Trial conversion is at 15.5% after the onboarding change. @Aisha can you update the key result?

Aisha Rahman 1h
Updated. The funnel export is attached.

funnel-october.csv

Priya Nair 20m

▶0:42

BIUS• List@📎🎙

Comment, @mention or record a voice note…

Invite to “Grow self-serve revenue”

Name or emailEdit ▾Send invite

Aisha Rahman (owner)

Sales

Edit ▾

Marco Bianchi

Growth

Comment ▾

Lena Fischer

Product

View ▾

Dana Cole

Guest

Guest ▾

🔒 Private goalCopy private link

Sharing and access

Choose who sees it and who edits.

Invite people by name or email and give each one Edit, View, Comment or Guest access. Keep a goal private, make it public, or send a private link.

Four access levels for every member

Public or private goals

Private links for quick sharing

Day to day

Small tools that keep goals tidy.

Duplicate goals

Copy a goal with the key results and sub-goals you choose, to reuse a plan that worked.

Archive and unarchive

Move finished or paused goals out of the way, and bring them back if plans change.

Favorites

Star a goal to reach it quickly from your list.

Describe the goal, get the structure.

Type or speak what you want to achieve. Kroolo AI writes the goal and breaks it into milestones and key results that you review before inserting. Kroolo also offers 50+ AI agents for work beyond goals.

Voice prompts for the goal description

Milestones and key results generated for you

Re-generate until it matches your plan

🎙 Grow self-serve revenue this year

Grow self-serve revenue · 3 key results
◎ Raise trial-to-paid conversion from 12% to 18%◎ Grow monthly self-serve revenue from $40K to $60K◎ Cut checkout drop-off from 38% to 25%

Insert goalRe-generate

Why teams switch

Goals out of the spreadsheet.

A goals spreadsheetKroolo Goals

First draftA blank sheetDrafted by Kroolo AI

ProgressRecalculated by handProgress bar from key result values

StructureTabs and colour codesGoals, sub-goals and key results

DiscussionEmail and chat threadsComments, mentions and voice notes

AccessThe whole file is sharedEdit, View, Comment or Guest per goal

FAQs on Kroolo Goals

Can Kroolo AI create a goal for me?

Yes. Choose Kroolo AI when you create a goal, then type or speak a name and description. AI breaks the goal into milestones and key results; re-generate until it fits, then insert it. The video library has a short walkthrough.

How do I track progress on a key result?

Set a measurement with an initial, current and target value. The progress bar shows how far you are, and you can mark the key result as completed when it is done. Each key result also has its own members, dates and description.

Can I break a goal into sub-goals?

Yes. Add sub-goals at the bottom of any goal. They appear indented under the parent, with their own key results, owner, priority, team and progress.

What is the difference between a personal goal and a team goal?

New goals are personal by default. Switch on Team Goal to make it a team objective, then assign it to one team or several.

Who can see and edit a goal?

You decide. Invite members by name or email and give each one Edit, View, Comment or Guest access. A goal can be public or private, and you can share it with a private link.

Can I reuse a goal that worked?

Yes. Duplicate a goal and pick which key results and sub-goals to copy. Finished goals can be archived and unarchived later.

Set the goal. Watch it move.

Start free, or see it on your own goals in a demo.

Book a demo See pricing

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