Apr 13, 2026
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By Ivan
Spoiler: Just switch to a tool that includes AI for free.
If you're a ClickUp user, you've probably noticed the nudge — upgrade to unlock AI features. And if you do the math, that $7 per user, per month adds up fast.
For a team of 10? That's $70/month just to access AI. For a team of 50? $350/month — purely for a feature that should come standard in 2025.
So the real question is: why are you paying for AI at all?
ClickUp's Unlimited plan starts at $7/user/month — and that's before you even think about AI. The ClickUp AI add-on costs $10 per member per month if you pay monthly, or $7 per member per month if you pay annually — and that's just the sticker price. SaaS CRM Review
There are two massive catches buried in the fine print:
1. It's gated behind a paid plan
You can't get AI unless you're already on a paid ClickUp plan — Unlimited, Business, or Enterprise. The Free Forever plan doesn't support Brain at all.
2. It's all-or-nothing billing
You have to pay for every single person in your workspace. You can't just buy it for the five people on your support team who would actually use it. If they're in, everyone's in.
So let's say your 10-person content team needs AI for writing, but your company has 50 people in the workspace. You're paying for all 50. That's not a productivity tool — that's a penalty for growing your team.
It doesn't stop at $7.
For teams already paying $12 per user monthly on the Business plan, adding Brain at $9 per user increases costs to $21 per user. That's a steep climb from what initially looked like an affordable starting point. Nifty
A team of five following the typical upgrade path — starting free, upgrading to Unlimited due to storage limits, then adding Brain — ends up paying $960 annually.
For a small team that started with a free plan, that's a significant budget line item that snuck up quietly.
And here's something most teams miss👇
ClickUp bills at the workspace level, not the individual user level.
When you upgrade to a paid plan, every member in the workspace is upgraded — you cannot mix Free and Unlimited seats in the same workspace. Saas CRM Review
That one billing mechanic alone has blindsided countless teams.
Kroolo takes a fundamentally different approach. Generative AI isn't a paid upgrade. It's not an add-on. It's baked right into the free Starter plan — no credit card required, no hidden tiers.
Here's what you get on Kroolo's $0 Starter plan:
✅ 1 Workspace
✅ 5 Projects
✅ Unlimited Tasks
✅ Invite Up to 5 Members
✅ 5 Goals
✅ 5 Channels / Unlimited Chats
✅ 5 Teams
✅ Generative AI — included
No asterisks. No "available on Business plan only." AI is there from day one, for every free user.
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A fair question — and the answer is: a lot. Kroolo's generative AI isn't a locked-down preview. From day one on the free plan, you can:
This is exactly the kind of AI that makes work faster — and it's included free, not gated behind a $7/user/month wall.
The project management software market is crowded, but AI has become the new battleground.
ClickUp pricing looks affordable at first, but it becomes expensive once you factor in AI add-ons, usage limits, and scaling costs.
This isn't just a pricing opinion — it's a philosophical difference.
When a tool charges extra for AI, it signals that AI was built as a revenue layer, not a core product feature. When a tool includes AI from the free tier, it signals the opposite: AI is foundational to how the product works.
Kroolo was built with AI at its core. The pricing reflects that.
Kroolo's free Starter plan is particularly well-suited for:
Before your next ClickUp renewal or upgrade, ask: Am I paying for AI because it's truly worth it, or because I'm already locked in?
Switching costs feel real, but they're often smaller than the ongoing cost of an add-on that should be free. Kroolo offers a clean, intuitive workspace with generative AI built in — and you can get started today without touching your credit card.
Conclusion
The math is simple. ClickUp charges you $7 per user, per month just to access AI — on top of an already paid plan, billed across your entire workspace whether everyone uses it or not. Kroolo gives you generative AI on its free Starter plan, no strings attached.
In a world where AI is no longer a nice-to-have, paying extra for it is a choice — not a necessity. Your team deserves tools that work with your budget, not against it.
Stop paying the AI tax. Start building smarter, faster, and for free.
Sign up with Kroolo for FREE and let’s get started.